Many companies use greenwashing to trick their consumers into buying "sustainable" products by placing lies or misleading information on their packaging. Companies such as Starbucks and Walmart are good examples of this. They always claim they're "going green", but in secret all their claims are for good press and to attract sustainable customers since, according to Nielsen.com, "consumers say they’re willing to pay more for products with a sustainability message". Most of these green packaging is just a ploy for more customers. Walmart with their green campaign has proven to benefit the company more significantly than the environment. Starbucks banned the use of plastic straws, but ended up with a replacement that used more plastic. Companies tend to do "green things" for corrupt reasons, and benefit off of them by trusting customers they don't deserve.
According to Vox Media, 3 major tech companies are starting to invest in oil. Showing their face as an environmentally friendly company, they're secretly investing in more efficient ways to dig up fossil fuels from the ground. To be eco friendly, we need to stop our reliance on fossil fuels and invest more into renewable energies. This is why big tech companies are trying to show themselves as a tech company investing in renewables, but secretly in fossil fuels since they're actually "better" investments. These tech companies are already investing in machine learning and AI, but machine learning can be used for things other than just energy efficiency. This is why they started to invest in non renewables. They don't care much about the environment since there aren't any regulations limited their carbon emissions. To prevent all this we need stricter regulations limiting company emissions and taxing based on the amount of emissions to make companies less inclined to use fossil fuels.